Founded in 2017 as Watches NI by Nico Leonard, Pride & Pinion has been buying, selling and sourcing some of the worlds most luxurious watches since the start. With over 20 years combined experience, our unparalleled service and involvement in the watch community has seen us grow to become one of the largest luxury watch dealers in the world. Our expert team are well-versed in every aspect of the industry, from curating our own private collections and tracking down rare pieces, to all aspects of the maintenance and care of simple and complex timepieces.

Pride & Pinion has always been a firm believer that everyone should be allowed to enjoy their watch, whether you’re buying your first G-Shock, or you’ve just closed on your platinum Daytona, Pride & Pinion will always provide you with the same honest and personable service that we have become respected for. We cater to all ages, at all price points, in all locations, and our team are more than happy to answer any questions you might have, whether you’re buying or browsing. We’re glad to have you here.

In 2019 Watches NI rebranded to Pride & Pinion. New name, same excellent service. With this came much change, we launched our flagship boutique inside the prestigious Merchant Hotel in Belfast, Northern Ireland where clients can view our extensive collection in comfort and privacy. The business continued to steadily grow and in 2023 we welcomed a partnership with Casio to become official stockists, in 2024 we also partnered alongside swiss watchmakers Ulysse Nardin as an authenticated dealer.

What we offer

We provide a wide range of services to fit your exact needs from buying, selling, sourcing and servicing. Clients choose Pride & Pinion for the fully tailored experience we provide and because we actively strive to deliver the best results in the industry, and build clients for life. You’ll find our team dependable, trustworthy and unmatched in knowledge and expertise.

Looking towards the future we hope to keep collaborating with other exceptional watchmakers, and providing our clients with the watches they love.